Exploratory Factor Analysis (EFA) of Website Design Factor for Airlines E-Ticketing System in Malaysia


Nor Alina Binti Ismail*
Faculty of Engineering and Built Environment & IT, SEGi University

Journal of Engineering & Technological Advances
Vol. 5, Issue 2, pp. 12-18 (2020)

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The main motivation of this study was to investigate the level of satisfaction towards online purchasing among people those had experience using airlines e-ticketing websites in Malaysia. This paper highlights the detail of exploratory Factor Analysis (EFA) procedure that tested on web design towards airlines e-ticketing website in Malaysia. The result was written based on findings of a survey conducted among Malaysian and non-Malaysian customer. The study was further down tested into website design factor. The samples of this study were 510 respondents from all over Malaysia area. The study obtained samples by using random sampling method. The finding based on the EFA result of the survey.


E-ticketing System, EFA, Transaction Cycle, Pre-purchase Construct, Website Design.