Abstract
During the past ten years the impact of the internet on channel selection has been dramatic and pervasive throughout the business world. Yet strong arguments can be made that few industries have been as invasively affected as has the airlines industry. Currently travellers increasingly choose the websites to search for flight ticket or other things. This paper provides a report of a study that investigated customers’ perception towards purchase flight ticket online as well as why some people choose to use this facility and why some other still stick with the traditional method of buying flight ticket online. Hence, the three factors of online buying were examined in this study.
Keywords:
Airline Industry, E-Ticketing System, E-Service, E-Transaction, Air Asi.